11/7/2023 0 Comments Spotify logo color paletteIndustries that rely on a promise of better well-being or products with all-natural ingredients, often choose green. Most people associate the color green with nature, plants, and vibrant, restorative environments. Green Conveys: Green conveys a sense of vitality Red is thought to stimulate hunger, so it’s a favorite choice among international food brands. Industries that rely on emotions and impulsive decisions (like restaurants and fast food), often use red as a primary color. Red Conveys: Red communicates attention and passion Instead, it initiates a calm and logical decision-making process. It doesn’t appeal to spontaneity or emotion. In industries where consumer trust is more important than any other factor, and professionalism and reliability are key selling points, blue is often used as a primary branding color. Blue Conveys: Blue is the color of trustworthiness That’s the guiding question that should help you identify your primary color for your palette. What emotion do you want potential customers to associate with your brand, product, or service? Brand colors by industry (Image source: .uk) No color tells the same story to the consumer, so the most popular primary brand colors depend from industry to industry. In a sense, it’s a way to start building your brand in the mind of the consumer before using a single word or sentence of copy. Get fast and secure WordPress hosting, complete with CDN, edge caching, 35 data centers, and enterprise-level features included in all plans.
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